2021 Carbon Lifecycle Assessment Report

2021 Carbon Lifecycle Assessment Report



A single pouch of MDRN JRKY emits 0.37KG of C02e (Carbon dioxide equivalent) into the atmosphere. 



MDRN JRKY’s emissions are far less than other comparable snacks because we focus on low emission ingredients and source as much as we can from Canadian suppliers (including our packaging).

If you’re interested in reading more about our carbon life cycle analysis read on!


📋 Establishing a baseline

In order to reduce and monitor our carbon emissions for the production of MDRN JRKY, we need to establish a baseline. Our team worked with experts to perform our carbon life cycle analysis.

With this baseline and model built, we can make future product decisions that we evaluate not only on profitability or cost but on the emissions and impact on the climate.


☁️ Emissions Sources

To perform our carbon life cycle analysis we need to group our emissions sources into different categories:


  1. Ingredient emissions
  2. Production emissions
  3. Transportation emissions

🥡 Ingredient Emissions

Each bag of MDRN JRKY includes 7-8 ingredients in addition to packaging and an oxygen absorber. Each of these ingredients (or inputs) have their own supply chain and emissions embedded in them.

These emissions are from mining, growing, harvesting, shipping, packaging or production. Even our ingredients have ingredients so we need to factor those emissions into our carbon LCA.

To achieve our emissions factors for our ingredients we rely on various public datasets available:


📦 Production Emissions

To produce a pouch of MDRN JRKY, we need to take our ingredients and apply a combination of manual and automated processes to them in order to achieve our result - a bag of delicious plant-based jerky.

Our production involves a commercial facility with lighting, heating, cooling and our equipment. We are able to get our production emissions quite easily by measuring our electricity consumption per month and then using Carbon Interface to get the emissions factors for our electricity consumption in Ontario (where our production facility is).

C02e = (SUM kwh consumed * Ontario kwh emissions factor) / Pouches made


🚚 Transportation Emissions

Transportation emissions are broken down into parts that make up our overall process:

  • The transportation of inputs to our production facility
  • Driving to our distribution facility or shipping partner
  • The emissions of shipping our product to our customers

Our emissions from transportation are highly accurate as we are able to track our transportation per kilometer and by what method (car, boat, plane etc.). We keep detailed logs of the transportation involvement in our business and then use Carbon Interface to provide emissions factors for each of these transportation methods.

C02e = (SUM kms driven * vehicle kwh emissions factor) / Pouches made


🌫️ Emissions

The result of our carbon LCA is here:

KG C02e / pouch
Chipotle Lime Ingredients MDRN JRKY
Vital Wheat Gluten 0.03976
Flaxseed oil 0.03640
Tomato paste 0.01616
Lime juice 0.02306
Nutritional yeast 0.00641
Kosher salt 0.00090
Sugar (maple / agave syrup) 0.02075
Delivery of ingredients 0.00700
Processing of ingredients 0.01965
Dehydration 0.16000
Packaging manufacturing 0.00003
Packaging transportation 0.01718
Total 0.34730



📊 Comparison

Comparing the difference in our product if we were to use other inputs - for example beef - we would see a significant difference in our C02e per pouch.


 (50x lower in carbon emissions)


Even other plant-based proteins result in a higher carbon footprint.





🌿 Conclusion

The most effective way to reduce the carbon footprint of our food system is to focus on the type of food we eat.

With this as our primary filter, we developed MDRN JRKY as a plant-based alternative to traditional jerky snacks. 

We're proud to say that our jerky is 50x lower in carbon emissions than beef based jerky products. 

As we outlined in our post about Carbon Transparency, we envision a future where consumers will be able to evaluate snacks not just on the protein source, nutritional value or flavor, but on its carbon footprint as well. 

By being transparent about our emissions - and our plans to reduce them - we're confident that we can be a leader in the industry by putting our planet first.


⏭️ Next Steps

Now that we have established a baseline measurement for our carbon emissions, the next step is to reduce our emissions further.

Over time we will be working hard to reduce our C02e per pouch and are improving the monitoring of our emissions.

In the next few months we will be performing our first business carbon audit to measure, reduce and offset our emissions from business operations. 

Additionally, we will be adding a carbon label to each of our bags to make our commitment to transparency clear.


Thank you for taking the time to read. 


The MDRN Team.



Carbon Interface


GHG Protocol

Food Emissions

Science Mag

Carbon Cloud

Back to blog